Official Google Webmaster Central Blog

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Introducing: Application Rich Snippets Posted: 14 Sep 2011 01:06 PM PDT Webmaster level: All Rich snippets help users determine more quickly if a particular web page has the information they're interested in. We've previously introduced rich snippets for shopping, recipes, reviews, video, and events, and most recently music. Before you install a software application, users might want to check out what others think about it, and how much it costs. We are pleased to announce that starting today, you'll be able to get this information right in search results. Here's an example of what an application snippet looks like. You can see application snippets from several marketplaces and review sites, including Android Market, Apple iTunes, and CNET. For information on how to add app markup on your site, please refer to our Webmaster central article and send any questions to our discussion help forum. Posted by Alejandro Goyen, Product Manager

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