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Official Google Webmaster Central Blog

Diposting oleh een bisnis cyber di 10/07/2014 03:25:00 PM Selasa, 07 Oktober 2014

Official Google Webmaster Central Blog

Link to Google Webmaster Central Blog

Bring your local business online -- no website required!

Posted: 06 Oct 2014 10:00 AM PDT

Webmaster Level: Beginner

"Hey, how do I get my business on the web?" Having worked at Google for nine years, if I had a penny for every time someone asked me that question… :) To answer, today we're releasing a short video series (30 minutes total!), sharing the same advice we'd give to our friends and family. It's the advice I'd give to my sister, Marnie, who owns a jewelry store, or my cousin, Scott, who works as a realtor. Video spoiler alert: You won't need to make a website, but you definitely need a way for your local business to reach potential customers using their mobile phones, tablets, or desktop computers.

Video series to help local business owners of all technical levels to get their business found on the web. It focuses on the benefits of creating a Yelp business page, Facebook page, Google+ page, etc.

The great thing about video is that you can pause at any time and work at your own pace. Next time you hear the question: "How do I get my business on Google?", please share the link and let's get more local businesses online!

Series: Build an online presence for your local business

Video #1: Introduction and hot topics (3:22)
Meet my sister, Marnie, who owns a jewelry store and my cousin, Scott, who works as a realtor. Follow them as we talk about the big changes in the last decade, such as making sure your business can reach customers at work, home, or on-the-go using their mobile phones.
Video #2: Determine your business' value-add and online goal (4:08)
With the example of Scott, the realtor, you'll learn about the marketing funnel, setting an online goal, and highlighting what makes your business special.
Video #3. Find potential customers (7:41)
Marnie and Scott figure out their customers' most common journeys to reach their business. We'll use their examples to brainstorm how you can reach customers on review sites, through search engines, maps apps, and social and professional networking sites.
Video #4: Basic implementation and best practices (5:23)
The fundamentals and best practices to take your business from offline to online!
Video #5: Differentiate your business from the competition (5:09)
With Scott's business as a realtor, see how to demonstrate that your local business is the best choice for customers by adding photos, videos, and getting reviews.
Video #6: Engage customers with a holistic online identity (4:51)
We'll end the series by showing how Scott makes sure his online presence sends a cohesive message to customers and answers all their common questions. :)
Written by Maile Ohye, Developer Programs Tech Lead
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Belajar Ngeblog di BLOG kurnia septa

Diposting oleh een bisnis cyber di 9/25/2014 10:00:00 PM Kamis, 25 September 2014

Belajar Ngeblog di BLOG kurnia septa

Link to Belajar Ngeblog di BLOG

3 Tips Membuat Nama Blog

Posted: 24 Sep 2014 07:45 AM PDT

Nama blog merupakan salah satu yang paling diingat oleh pengunjung atau pembaca blog. Tentu untuk membuat blog kita lebih menarik dan lebih banyak dikunjungi kita harus membuat nama blog yang menarik dan sesuai kaidah pula. Berikut 3 tips untuk memilih nama blog: 1. Nama blog harus mewakili deksripsi blog Kebanyakan orang akan melihat nama blog kita sebelum mereka benar-benar mengunjunginya.
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Belajar Ngeblog di BLOG kurnia septa

Diposting oleh een bisnis cyber di 9/13/2014 09:41:00 PM Sabtu, 13 September 2014

Belajar Ngeblog di BLOG kurnia septa

Link to Belajar Ngeblog di BLOG

Cara Backup Postingan Blog dengan Mudah

Posted: 13 Sep 2014 05:01 AM PDT

Untuk membackup data postingan blog kita yang ada di blogspot sangatlah mudah. Blogger.com sendiri telah menyediakan fasilitas (tool) untuk backup data postingan. Sehingga untuk berjaga-jaga dari hal yang tidak diinginkan misalnya blog terhapus kita masih memiliki backup-an data postingan blog lebih mudah. Backup data ini juga bisa digunakan untuk proses memindahkan blog ke blogspot atau
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Official Google Webmaster Central Blog

Diposting oleh een bisnis cyber di 9/11/2014 03:24:00 PM Kamis, 11 September 2014

Official Google Webmaster Central Blog

Link to Google Webmaster Central Blog

An update to the Webmaster Tools API

Posted: 11 Sep 2014 12:17 AM PDT

Webmaster level: advanced

Over the summer the Webmaster Tools team has been cooking up an update to the Webmaster Tools API. The new API is consistent with other Google APIs, makes it easier to authenticate for apps or web-services, and provides access to some of the main features of Webmaster Tools.

If you've used other Google APIs, getting started with the new Webmaster Tools API will be easy! We have examples for Python, Java, as well as OACurl (for fans of command lines).

This API allows you to:

  • list, add, or remove sites from your account (you can currently have up to 500 sites in your account)
  • list, add, or remove sitemaps for your websites
  • get warning, error, and indexed counts for individual sitemaps
  • get a time-series of all kinds of crawl errors for your site
  • list crawl error samples for specific types of errors
  • mark individual crawl errors as "fixed" (this doesn't change how they're processed, but can help simplify the UI for you)

We'd love to see what you're building with our APIs! Feel free to link to your projects in the comments below. Should you have any questions about the usage of the API, feel free to post in our help forum as well.


Posted by John Mueller, fan of long command lines, Google Zürich
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Official Google Webmaster Central Blog

Diposting oleh een bisnis cyber di 9/09/2014 03:34:00 PM Selasa, 09 September 2014

Official Google Webmaster Central Blog

Link to Google Webmaster Central Blog

Webmaster Academy now available in 22 languages

Posted: 08 Sep 2014 09:01 AM PDT

Webmaster level: Beginner

Today, the new Webmaster Academy goes live in 22 languages! New or beginner webmasters speaking a multitude of languages can now learn the fundamentals of making a great site, providing an enjoyable user experience, and ranking well in search results. And if you think you're already familiar with these topics, take the quizzes at the end of each module to prove it :).

So give Webmaster Academy a read in your preferred language and let us know in the comments or help forum what you think. We've gotten such great and helpful feedback after the English version launched this past March so we hope this straightforward and easy-to-read guide can be helpful (and fun!) to everyone.

Let's get great sites and searchable content up and running around the world.

Posted by Mary Chen, Webmaster Outreach
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Official Google Webmaster Central Blog

Diposting oleh een bisnis cyber di 9/06/2014 03:39:00 PM Sabtu, 06 September 2014

Official Google Webmaster Central Blog

Link to Google Webmaster Central Blog

An improved search box within the search results

Posted: 05 Sep 2014 07:44 AM PDT

Webmaster level: All

Today you'll see a new and improved sitelinks search box. When shown, it will make it easier for users to reach specific content on your site, directly through your own site-search pages.

What's this search box and when does it appear for my site?

When users search for a company by name—for example, [Megadodo Publications] or [Dunder Mifflin]—they may actually be looking for something specific on that website. In the past, when our algorithms recognized this, they'd display a larger set of sitelinks and an additional search box below that search result, which let users do site: searches over the site straight from the results, for example [site:example.com hitchhiker guides].

This search box is now more prominent (above the sitelinks), supports Autocomplete, and—if you use the right markup—will send the user directly to your website's own search pages.

How can I mark up my site?

You need to have a working site-specific search engine for your site. If you already have one, you can let us know by marking up your homepage as a schema.org/WebSite entity with the potentialAction property of the schema.org/SearchAction markup. You can use JSON-LD, microdata, or RDFa to do this; check out the full implementation details on our developer site.

If you implement the markup on your site, users will have the ability to jump directly from the sitelinks search box to your site's search results page. If we don't find any markup, we'll show them a Google search results page for the corresponding site: query, as we've done until now.
As always, if you have questions, feel free to ask in our Webmaster Help forum.

Posted by Mariya Moeva, Webmaster Trends Analyst, and Kaylin Spitz, Software Engineer
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Official Google Webmaster Central Blog

Diposting oleh een bisnis cyber di 9/05/2014 03:25:00 PM Jumat, 05 September 2014

Official Google Webmaster Central Blog

Link to Google Webmaster Central Blog

Optimizing for Bandwidth on Apache and Nginx

Posted: 04 Sep 2014 08:27 AM PDT

Webmaster level: advanced

Everyone wants to use less bandwidth: hosts want lower bills, mobile users want to stay under their limits, and no one wants to wait for unnecessary bytes. The web is full of opportunities to save bandwidth: pages served without gzip, stylesheets and JavaScript served unminified, and unoptimized images, just to name a few.

So why isn't the web already optimized for bandwidth? If these savings are good for everyone then why haven't they been fixed yet? Mostly it's just been too much hassle. Web designers are encouraged to "save for web" when exporting their artwork, but they don't always remember.  JavaScript programmers don't like working with minified code because it makes debugging harder. You can set up a custom pipeline that makes sure each of these optimizations is applied to your site every time as part of your development or deployment process, but that's a lot of work.

An easy solution for web users is to use an optimizing proxy, like Chrome's. When users opt into this service their HTTP traffic goes via Google's proxy, which optimizes their page loads and cuts bandwidth usage by 50%.  While this is great for these users, it's limited to people using Chrome who turn the feature on and it can't optimize HTTPS traffic.

With Optimize for Bandwidth, the PageSpeed team is bringing this same technology to webmasters so that everyone can benefit: users of other browsers, secure sites, desktop users, and site owners who want to bring down their outbound traffic bills. Just install the PageSpeed module on your Apache or Nginx server [1], turn on Optimize for Bandwidth in your configuration, and PageSpeed will do the rest.

If you later decide you're interested in PageSpeed's more advanced optimizations, from cache extension and inlining to the more aggressive image lazyloading and defer JavaScript, it's just a matter of enabling them in your PageSpeed configuration.

Learn more about installing PageSpeed or enabling Optimize for Bandwidth.


Posted by Jeff Kaufman, Make the Web Fast


[1] If you're using a different web server, consider running PageSpeed on an Apache or Nginx proxy.  And it's all open source, with porting efforts underway for IIS, ATS, and others.
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