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| Authorship markup and web search Posted: 07 Jun 2011 12:49 PM PDT Webmaster level: Intermediate Today we're beginning to support authorship markup—a way to connect authors with their content on the web. We're experimenting with using this data to help people find content from great authors in our search results. We now support markup that enables websites to publicly link within their site from content to author pages. For example, if an author at The New York Times has written dozens of articles, using this markup, the webmaster can connect these articles with a New York Times author page. An author page describes and identifies the author, and can include things like the author's bio, photo, articles and other links. If you run a website with authored content, you'll want to learn about authorship markup in our Help Center. The markup uses existing standards such as HTML5 (rel="author") and XFN (rel="me") to enable search engines and other web services to identify works by the same author across the web. If you're already doing structured data markup using microdata from schema.org, we'll interpret that authorship information as well. We wanted to make sure the markup was as easy to implement as possible. To that end, we've already worked with several sites to markup their pages, including The New York Times, The Washington Post, CNET, Entertainment Weekly, The New Yorker and others. In addition, we've taken the extra step to add this markup to everything hosted by YouTube and Blogger. In the future, both platforms will automatically include this markup when you publish content. We know that great content comes from great authors, and we're looking closely at ways this markup could help us highlight authors and rank search results.    |
| Pilot Webmaster Tools’ Search Queries data in Google Analytics Posted: 07 Jun 2011 10:00 AM PDT Webmaster Level: All Webmasters have long been asking for better integration between Google Webmaster Tools and Google Analytics. Today we're happy to announce a limited pilot for Search Engine Optimization reports in Google Analytics, based on Search Queries data from Webmaster Tools. In addition to including Search Queries data found in Webmaster Tools, these Search Engine Optimization reports also take advantage of Google Analytics' advanced filtering and visualization capabilities for deeper data analysis. For example, you can filter for queries that had more than 100 clicks and see a chart for how much each of those queries contributed to your overall clicks from top queries.  To enable these Search Engine Optimization reports, you should sign up for the pilot and you must be both a Webmaster Tools verified site owner and a Google Analytics administrator. Each additional user who would like to view them also needs to individually sign up for the pilot.   |
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