Official Google Webmaster Central Blog

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Video: Creating a SEO strategy (with Webmaster Tools!) Posted: 12 Nov 2013 01:00 PM PST Webmaster Level: Intermediate Wondering how to begin creating an organic search strategy at your company? What's a good way to integrate your company's various online components, such as the website, blog, or YouTube channel? Perhaps we can help! In under fifteen minutes, I outline a strategic approach to SEO for a mock company, Webmaster Central, where I pretend to be the SEO managing the Webmaster Central Blog. Fifteen-minute video to help your create the SEO strategy at your company The video covers these high-level topics (and you can skip to the exact portion of the video that might be of interest): Creating a SEO strategy Using Webmaster Central as mock company Building an SEO strategy Understand searcher persona workflow Determine company and website goals Audit your site to best reach your audience Execute and make improvements Overcoming obstacles Feel free to reference the slides as well. Written by Maile Ohye, Developer Programs Tech Lead

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