Official Google Webmaster Central Blog

Musical artists: your official tour dates in the Knowledge Graph

Posted: 12 Mar 2014 11:10 AM PDT

Webmaster level: all

When music lovers search for their favorite band on Google, we often show them a Knowledge Graph panel with lots of information about the band, including the band's upcoming concert schedule. It's important to fans and artists alike that this schedule be accurate and complete. That's why we're trying a new approach to concert listings. In our new approach, all concert information for an artist comes directly from that artist's official website when they add structured data markup.

If you're the webmaster for a musical artist's official website, you have several choices for how to participate:

You can implement schema.org markup on your site. That's easier than ever, since we're supporting the new JSON-LD format (alongside RDFa and microdata) for this feature.
Even easier, you can install an events widget that has structured data markup built in, such as Bandsintown, BandPage, ReverbNation, Songkick, or GigPress.
You can label the site's events with your mouse using Google's point-and-click webmaster tool: Data Highlighter.

All these options are explained in detail in our Help Center. If you have any questions, feel free to ask in our Webmaster Help forums. So don't you worry `bout a schema.org/Thing ... just mark up your site's events and let the good schema.org/Times roll!

Posted by Justin Boyan, Product Manager, Google Search